The Berlin BREAD & BUTTER show will happen from 20 th - 22nd Jan 2010. Many brands, labels and designers see this as the season’s best time for their global kick-off. The Berlin show will be expended by presenting new formats. The aim is to form’Fashion Week Europe’. One important format will be’Upstairs’. Found on top of the’Superior Area’ this topic will show the superior casual, luxury sports-wear and top of the range denim, as well as progressive men’s and ladies’s design.
This winter the show returns to its place of birth, Berlin, which is the strongest and most attractive platform for the latest clothing market in Europe, attracting the highest quantity of exhibitors and guests. A exhibition is a massive market place where supply and demand come together en masse, it makes the probability of securing contracts particularly high. BREAD & BUTTER gives achance to see new collections, to collect info and discover new probabilities.
The placement of this event is the airport Berlin-Tempelhof. It disused since October 2008, will be once more the new number one of Street- and Urbanwear. The historic airfield became renowned as the starting- and landing place of the Berlin Airlift, which supplied Berlin from twenty-three June 1948 to 12 May 1949 with vital fundamental commodities and food. It is easy to reach from your Ferienwohnung Berlin Zentrum.
since that point, the Berlin-Tempelhof airport is a global symbol for charity and brotherhood. The community spirit so crucial for BREAD & BUTTER is therewith directly inscribed into the DNA of the setting, and harmonises in this sense also with the values of’BREAD & BUTTER - tradeshow for selected brands’ on an idealistic level.
The historic construction, one of the longest coherent buildings of the world, will be reconstructed under thought of the protection of historic buildings and monuments and in synchronization with the owner, and evolved to the requirements of the’tradeshow for selected brands’.
the essential infrastructure,eg the connection of the hangars, the assembly of the climate technique and toilet facilities, will be changed and raised in the course of this year under the guidance of Ulrich Weingrtner and BREAD & BUTTER designer team.
The key location of the new tradeshow locale as well as its straight connection to 3 metro lines make the airport Berlin-Tempelhof the best venue of the new BREAD & BUTTER BERLIN
The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will establish new standards. The construction of the hangar areas permits this. Contentwise, the BREAD & BUTTER will go on to focus on its primary competences Denim, Young Fashion and Sport way of life. In the Urbanwear part,’Dressed up labels’ for women and Men play a big part. The exhibiting brands will, according to their genus, be presented in recently conceptualized, stylistically coordinated ‘neighbourhoods’.
‘BREAD & BUTTER - tradeshow for selected brands’ needs to be built up in a similar fashion to the specialised shops of the textile trade. There’s the’authentic store’ : here, for instance Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered clothing, Johnson Motors and Nigel Cabourn are carried.
Other stores have a more trendy, higher genus assortment from California and generally from the USA, or again a more commercially characterized assortment of Jeans and sports wear with the respective shows and sneakers.Beyond that, there’s the young Menswear store, the sport Lifestyle store for example. Some labels are compatible with various segments.
As seller for streetwear you need to definitely not miss this trade event. Be sure that you care for Ferienwohnungen Berlin Zentrum in due time.